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1

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stremersch, Stefan, Tellis, Gerard J.

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 169 KB

english, 2002

2

Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Landsman, Vardit, Stremersch, Stefan

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 493 KB

english, 2011

3

From academic research to marketing practice: Exploring the marketing science value chain

Roberts, John H., Kayande, Ujwal, Stremersch, Stefan

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 666 KB

english, 2014

4

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch and Walter Van Dyck

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 3.95 MB

english, 2009

5

Vertical Marketing Systems for Complex Products: A Triadic Perspective

Wuyts, Stefan, Stremersch, Stefan, Van den Bulte, Christophe, Franses, Philip Hans

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 87 KB

english, 2004

6

The Effect of Superstar Software on Hardware Sales in System Markets

Binken, Jeroen L.G, Stremersch, Stefan

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 479 KB

english, 2009

7

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stremersch, Stefan, Van Dyck, Walter

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 253 KB

english, 2009

8

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch and Gerard J. Tellis

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 3.78 MB

english, 2002

9

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

Stefan Wuyts, Shantanu Dutta and Stefan Stremersch

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.99 MB

english, 2004

10

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Christophe van den Bulte and Stefan Stremersch

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.40 MB

english, 2004

11

The Purchasing of Full-Service Contracts:: An Exploratory Study within the Industrial Maintenance Market

Stefan Stremersch, Stefan Wuyts, Ruud T Frambach

Journal:

Industrial Marketing Management

Year:

2001

Language:

english

File:

PDF, 436 KB

english, 2001

12

The effect of customer empowerment on adherence to expert advice

Camacho, Nuno, De Jong, Martijn, Stremersch, Stefan

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 671 KB

english, 2014

13

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

Stremersch, Stefan, Lemmens, Aurélie

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 357 KB

english, 2009

14

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

Wuyts, Stefan, Dutta, Shantanu, Stremersch, Stefan

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 118 KB

english, 2004

15

Modeling Global Spillover of New Product Takeoff

van Everdingen, Yvonne, Fok, Dennis, Stremersch, Stefan

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 212 KB

english, 2009

16

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

Dellaert, Benedict G.C., Stremersch, Stefan

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 88 KB

english, 2005

17

Customizing Complex Products: When Should the Vendor Take Control?

Mrinal Ghosh, Shantanu Dutta and Stefan Stremersch

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.72 MB

english, 2006

18

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Guitart, Ivan A., Stremersch, Stefan

Journal:

Journal of Marketing Research

Year:

2020

File:

PDF, 442 KB

2020

19

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Van den Bulte, Christophe, Stremersch, Stefan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 183 KB

english, 2004

20

Health and marketing: The emergence of a new field of research

Stefan Stremersch

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 235 KB

english, 2008

21

Marketing competition in the 21st century

Oliver Heil, Don Lehmann, Stefan Stremersch

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 102 KB

english, 2010

22

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Stremersch, Stefan, Landsman, Vardit, Venkataraman, Sriram

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 498 KB

english, 2013

23

Database Submission—The Evolving Social Network of Marketing Scholars

Goldenberg, Jacob, Libai, Barak, Muller, Eitan, Stremersch, Stefan

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 143 KB

english, 2010

24

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Camacho, Nuno, Donkers, Bas, Stremersch, Stefan

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 257 KB

english, 2011

25

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Gerard J. Tellis, Stefan Stremersch and Eden Yin

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 3.63 MB

english, 2003

26

The Effect of Superstar Software on Hardware Sales in System Markets

Jeroen L. G. Binken and Stefan Stremersch

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.67 MB

english, 2009

27

Vertical Marketing Systems for Complex Products: A Triadic Perspective

Stefan Wuyts, Stefan Stremersch, Christophe Van Den Bulte and Philip Hans Franses

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.89 MB

english, 2004

28

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Tellis, Gerard J., Stremersch, Stefan, Yin, Eden

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 270 KB

english, 2003

29

Buying Modular Systems in Technology-Intensive Markets

Stefan Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 3.55 MB

english, 2003

30

Modeling Global Spillover of New Product Takeoff

Yvonne van Everdingen, Dennis Fok and Stefan Stremersch

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.43 MB

english, 2009

31

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

Benedict G. C. Dellaert and Stefan Stremersch

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 1.46 MB

english, 2005

32

Buying Modular Systems in Technology-Intensive Markets

Stremersch, Stefan, Weiss, Allen M., Dellaert, Benedict G.C., Frambach, Ruud T.

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 130 KB

english, 2003

33

Customizing Complex Products: When Should the Vendor Take Control?

Ghosh, Mrinal, Dutta, Shantanu, Stremersch, Stefan

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 342 KB

english, 2006

34

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 401 KB

english, 2019

35

Indirect Network Effects in New Product Growth

Stremersch, Stefan, Tellis, Gerard J., Hans Franses, Philip, Binken, Jeroen L.G.

Journal:

Journal of Marketing

Year:

2007

File:

PDF, 552 KB

2007

36

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stremersch, Stefan, Van Dyck, Walter

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 285 KB

english, 2009

37

Does new product growth accelerate across technology generations?

Stefan Stremersch, Eitan Muller, Renana Peres

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 236 KB

english, 2010

38

Understanding and managing international growth of new products

Stefan Stremersch, Gerard J. Tellis

Journal:

International Journal of Research in Marketing

Year:

2004

Language:

english

File:

PDF, 312 KB

english, 2004

39

Preface to a debate

Donald R. Lehmann, Stefan Stremersch

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 82 KB

english, 2009

40

25 years of IJRM: Reflections on the past and the future

Stefan Stremersch, Donald R. Lehmann

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 178 KB

english, 2008

41

Dynamics in the international market segmentation of new product growth

Aurélie Lemmens, Christophe Croux, Stefan Stremersch

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 790 KB

english, 2012

42

The global entry of new pharmaceuticals: A joint investigation of launch window and price

Isabel Verniers, Stefan Stremersch, Christophe Croux

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 373 KB

english, 2011

43

From academic research to marketing practice: Some further thoughts

Roberts, John H., Kayande, Ujwal, Stremersch, Stefan

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 150 KB

english, 2014

44

[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development

Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan

Year:

2014

Language:

english

File:

PDF, 703 KB

english, 2014

45

The commercial contribution of clinical studies for pharmaceutical drugs

Sood, Ashish, Kappe, Eelco, Stremersch, Stefan

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 666 KB

english, 2014

46

Unraveling scientific impact: Citation types in marketing journals

Stremersch, Stefan, Camacho, Nuno, Vanneste, Sofie, Verniers, Isabel

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 414 KB

english, 2015

47

Variable selection in international diffusion models

Gelper, Sarah, Stremersch, Stefan

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 813 KB

english, 2014

48

[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Leveraging Social Media in the Pharmaceutical Industry

Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan

Year:

2014

Language:

english

File:

PDF, 397 KB

english, 2014

49

[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 ||

Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan

Year:

2014

Language:

english

File:

PDF, 10.11 MB

english, 2014

50

The Quest for Citations: Drivers of Article Impact

Stremersch, Stefan, Verniers, Isabel, Verhoef, Peter C

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 186 KB

english, 2007

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